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Laurie Jennings is an award-winning editorial and media leader with deep expertise in product testing, consumer research, ecommerce, and brand innovation. For more than a decade, she led the Good Housekeeping Institute as its Editorial Director and General Manager, overseeing its team of scientists, engineers, and analysts who test and rate thousands of products each year.

Under her leadership, the Good Housekeeping Institute—long recognized as the product testing, reviews, and research powerhouse of Hearst Media—evolved into a leading authority in digital reviews and trusted recommendations. Laurie spearheaded the expansion of Good Housekeeping’s Seal program, launched profitable awards franchises, built industry-defining summits, and introduced live shopping experiences that connected millions of consumers directly with vetted products. She’s widely credited with driving the Institute’s most dynamic and commercially successful era in its 120-year history.

Previously, Laurie served as Good Housekeeping’s Deputy Editor and Health Director and held senior editorial roles at Chatelaine, House & Home, Glow, Wish, Canadian Family, and Gardening Life.

Today, Laurie is a leading product-testing authority, content x commerce x community pro, consumer champion, host, and judge. She is also the founding editor and CEO of Best of the Year Media, an independent digital media platform dedicated to bringing greater clarity, transparency, and trust to the world of product reviews and awards.

Known for her boundless energy and distinct laugh, Laurie is a popular TV guest, panelist, and speaker. She has appeared on national morning shows and co-hosted events with partners including the Mayo Clinic, SXSW, and CES. She speaks passionately about health, sustainability, lifestyle trends, smart shopping, and the future of consumer trust.